Tuesday, March 6, 2012

Baking on the web

Are internet websites, blogs, Facebook and more are making everything move faster?
let's apply that to pastry, that is what we look at in this blog.

I’m not that old but I come from the pre internet generation, when I started my career as an apprentice, you could only rely on your chef instructor, your boss and some really expensive books to find information.

Now the same info is available to everybody within a few second … new doesn’t last long, a good idea that pops up on the web will be used, transformed and  re-invented .

Today food is everywhere magazine, TV, internet. Do you think that a pastry like macaron would have gone crazy around the world without that technology?

Does pastry shop, bakery or restaurant today need a website?

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